Welcome to ASRA
We are thankful you joined us and fully expect that you, like other ASRA agents, will soon be thankful that you did also. We hope you are excited to get started making a huge impact in your community. Let's see if we can get you even more fired up!
As we were creating ASRA, the most commonly repeated phrase was: "Everybody wins." This system benefits everyone involved: the client, the agent, the nonprofit, the beneficiary of the nonprofit, and the community.
We all want loyal clients who respect us for our expertise and hard work. We need them to trust us with what generally is the biggest investment of their lives. Now you have a system that can accomplish this by truly putting their priorities first. We want to be very specific about what ASRA can do for you. First and foremost, it can increase your sales. Here’s how:
We will cover more of this in later lessons. Let's look at the other parties who will benefit greatly.
The Buyer or Seller
The homeowner wants to buy or sell a home. What they haven't considered is that they can leverage the largest single investment of their lives into a meaningful contribution to something very important to them. They probably have no idea that someone like you is willing and ready to make a donation on their behalf if you assist them with a real estate transaction. When homeowners or buyers first learn that real estate professional can help their favorite cause, some are initially skeptical but then grateful for the generosity. For people who want to make a difference – and research shows that more people do (particularly Millennials), what can another agent offer them that trumps what you just presented? Exactly.
How great is this for the nonprofit? They are the lucky recipient of money from a transaction they took no part in. Nonprofits are struggling these days to find the funds to fulfill their missions. You help them do that, and they reinforce the clients’ decision by praising and thanking them for their decision to use you, and for the donation in their name. Do you think nonprofits might want others in their donation pool to use you? This is where you build an entirely new stream of customers through community-building organizations that send you business for their own good – and the good of their beneficiaries.
The Nonprofit Beneficiary
Families of kids with devastating diseases, church members who value the new chapel, parents whose kids play on the new softball field, arts patrons, the needy who get turkeys at Thanksgiving – all the citizens of your community who learn that their favorite causes were advanced by you. They not only gain from the transaction, they also change houses occasionally, know people who may want to buy or sell a home and have opinions and sentiments about local businesses and professionals.
By helping causes in your own community, you not only improve your personal image and reputation, you make it a better place to live and do business. With that you can get personal satisfaction at having made a difference and helped out, and you also make it nicer, safer, cleaner – and more valuable.
Agents have only a few requirements to be a part of our system, and they were created to benefit you by a real estate agent like you so they aren't too draconian. But they are required:
We hope the reasoning behind these makes sense to you as we spent a great deal of time thinking them through and feel that they are in everyone's best interest. Now, let's see what we learned:
Sphere of Influence
The Nonprofit Sector
The nonprofit sector generally fits into six groups:
A Few More Ideas:
Hopefully, this clarifies areas where members can to direct donations. Please use your best judgment, but if questions arise as to the authenticity of an organization, please refer to the Nonprofit section of ASRA website and research them. We have gone to great lengths to provide GuideStar so you have the ability to verify the organization's IRS information, financial data, learn more about them and more.
We have researched the advantages and potential pitfalls with highly respected legal and accounting experts. Below is an overview of areas you should be aware of as you use the ASRA system:
We have integrated a nonprofit database into the ASRA website so agents can get the organizations receiving donations to determine the following legitimacy information:
Please make sure that you have answered every question and double check your answers. You need 100% to pass. If you don't pass, you will have to retake the entire quiz. Granted, it's not that much, but it would be nice to pass it the first time...